Vital Signs with Jacob Effron and Nikhil Krishnan

Ep 26: Dr. Austin Chiang on Using Social Media to Educate His >500K Followers and GLP-1s

Episode Summary

Jacob and Nikhil sit down with Dr. Austin Chiang, an interventional GI doc and Chief Medical Officer of Medtronic’s GI business who also has >500K TikTok Followers. We discuss how social media companies deal with public health issues, how doctors can use social media, lessons from being a “physician influencer,” the consumerization of GLP-1s and more.

Episode Notes

Jacob and Nikhil sit down with Dr. Austin Chiang, an interventional GI doc and Chief Medical Officer of Medtronic’s GI business who also has >500K TikTok Followers. We discuss how social media companies deal with public health issues, how doctors can use social media, lessons from being a “physician influencer,” the consumerization of GLP-1s and more.

0:00 intro

1:02 how Austin got into medicine and social media

4:59 highlights and lowlights of being a recognizable figure in the medical world

8:47 balancing engagement with education

25:22 how to steer away from misinformation

30:51 the consumerization of GLP-1s

39:24 tips for doctors on social media

45:45 how to market to physicians

47:31 public health campaigns on social media 

52:10 Austin’s favorite post